Celebrating Hawkes Bay Heritage with a New Style

Tuesday, 30 September 2014

It has been a landmark year for one of New Zealand’s oldest wineries, Vidal Estate, with the introduction of a classical new logo and label design - capturing 109 years of heritage, quality and provenance.

Vidal Estate was established by young Spaniard Anthony Joseph Vidal who arrived in New Zealand in 1888 to join his uncle Joseph Soler to master the art of winemaking. Developing a passion for the craft, Vidal went solo setting up in Hawkes Bay in 1905, planting grapes in the best locations, he then converted stables in Hastings to make wine.

The essence of Anthony Joseph Vidal’s legacy is reflected in Vidal Estate’s head winemaker, Hugh Crichton’s love for producing classic, elegant, styled wines. Crichton’s natural hands off winemaking approach, allows the vineyard and season to shine through in every vintage.

“I’m influenced by my experiences in Europe, adapting those practices to a New Zealand approach, focusing on producing wine in an environmentally conscious way,” says the Vidal Estate winemaker.

With an impressive award history Vidal Estate has made a name for producing consistent quality with key varietals, Chardonnay, Syrah and Cabernet Sauvignon Merlot blends. Vidal Estate won Winery of the Year at the Hawkes Bay A&P Wine Awards for 2013.

In a true expression of heritage, Vidal Estate has introduced the new label design to all three tiers;Vidal Legacy, the highly awarded flagship range available in limited quantity that represents ultimate varietal flavour and exceptional vineyard site.

Vidal Reserve, elegant and distinctive wines with true regional identity, Vidal Estate good quality wines that are delightful and approachable.

“As a team we are very proud of our new label design, we’ve worked hard to ensure we have captured Anthony Joseph Vidal’s heritage, our premium quality and Hugh’s winemaking philosophy in the new design.” says Vidal Estate Brand Manager, Ali Campbell. “We’ve had fantastic feedback, resulting in some of the country’s best restaurant’s listing our recently released Legacy wines.”

— Source scoop.co.nz